Our Story
Symply started with a simple belief: your skin doesn't need more. It needs better.
I'm Helena, a licensed esthetician based in Santa Cruz. After years of working with clients, I kept seeing the same thing. Overloaded routines. Irritated skin. Shelves full of products that promised everything and delivered confusion.
So I went back to basics.
Symply by Helena is clean, organic, and vegan skincare made with ingredients you can actually pronounce. Every product is designed to support your skin barrier, not strip it. No fillers. No hype. Just what works.
Living the Symply Way
This brand is more than skincare. It's a way of living. Intentional. Simple. Rooted in the idea that real beauty starts from the inside out.
It's the slow mornings. The ocean air. The ritual of taking care of yourself without overthinking it.
From my treatment room to your bathroom shelf
Whether you're booking a facial or building your daily routine, you're getting the same care I give every client. Thoughtful treatments. Honest guidance. Products I trust on my own skin.
Your skin, Symply cared for.
ABOUT US
MEET OUR FOUNDER
Hi, I'm Helena. Esthetician and founder of Symply.
I've spent my career in the treatment room, working hands-on with real skin and real concerns. Eczema, rosacea, acne, scarring. Skin that's dry, dull, sensitive, or just tired of being overworked. Every product I make comes from what I've seen work for my clients.
In my Santa Cruz studio, I offer advanced treatments like nano infusion, corrective peels, and customized facials. I believe in results, but never at the expense of your skin's health.
My approach is simple. Listen first. Treat the cause, not just the surface. Keep your routine as minimal as it can be and as effective as it needs to be.
Outside the studio, you'll find me by the ocean, in the gym, spending time with my dog Lulu and family or hosting Beauty & Strength Sessions, where women come together for mini facials and real conversation.
I can't wait to take care of your skin.
Helena
Founder, Symply by Helena
Our Philosophy
Clean Skincare
We prioritize purity and effectiveness, using only the finest artisanal ingredients for your skin.
Customized Facials
Every treatment is tailored to your unique skin needs, ensuring editorial-level results and a serene experience.
Personal Connection
We believe skin care is soul care. Building trust and connection is the core of everything we do.
Ready to Glow?
Explore our curated shop and clinical-grade treatments designed for your natural beauty.